{"title":"Dresses","description":"","products":[{"product_id":"alena-effortless-midi-dress","title":"Alena Effortless Midi Dress","description":"\u003cdiv style=\"box-sizing: border-box; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-transform: translateX(var(--tw-translate-x)) translateY(var(--tw-translate-y)) rotate(var(--tw-rotate)) skewX(var(--tw-skew-x)) skewY(var(--tw-skew-y)) scaleX(var(--tw-scale-x)) scaleY(var(--tw-scale-y)); --tw-border-opacity: 1; border-color: rgba(228, 228, 231, var(--tw-border-opacity)); --tw-ring-offset-shadow: 0 0 rgba(0,0,0,0); --tw-ring-shadow: 0 0 rgba(0,0,0,0); --tw-shadow: 0 0 rgba(0,0,0,0); --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(59, 130, 246, 0.5); --tw-shadow-colored: 0 0 rgba(0,0,0,0);\"\u003e\n\u003cdiv style=\"box-sizing: border-box; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-transform: translateX(var(--tw-translate-x)) translateY(var(--tw-translate-y)) rotate(var(--tw-rotate)) skewX(var(--tw-skew-x)) skewY(var(--tw-skew-y)) scaleX(var(--tw-scale-x)) scaleY(var(--tw-scale-y)); --tw-border-opacity: 1; border-color: rgba(228, 228, 231, var(--tw-border-opacity)); --tw-ring-offset-shadow: 0 0 rgba(0,0,0,0); --tw-ring-shadow: 0 0 rgba(0,0,0,0); --tw-shadow: 0 0 rgba(0,0,0,0); --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(59, 130, 246, 0.5); --tw-shadow-colored: 0 0 rgba(0,0,0,0); color: #333333; font-family: Montserrat, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.375px; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"\u003e\n\u003cspan style=\"color: #333333; font-family: Montserrat, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.375px; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\"\u003e\u003c\/span\u003e\n\u003cp\u003e\u003cspan\u003eEasy, comfortable, and effortlessly feminine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Alena dress is designed for days when you want to feel good without overthinking your outfit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe relaxed fit drapes softly over your body, while the mid-waist shape creates a natural, flattering silhouette.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLightweight and breathable, it moves with you from morning to evening.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNo tightness. No effort.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eJust a dress you reach for again and again — because it simply feels right.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"VayLev London","offers":[{"title":"multicolor \/ S","offer_id":52728921129303,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"multicolor \/ M","offer_id":52728921162071,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"multicolor \/ L","offer_id":52728921194839,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"multicolor \/ XL","offer_id":52728921227607,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/8452\/6167\/files\/e7b619a99bf4d1f2ab0d5925fb9395ac.jpg?v=1770373007"},{"product_id":"elowen-floral-collared-dress","title":"Elowen | Floral Collared Dress","description":"\u003cp\u003e\u003cstrong\u003eElowen | Floral Collared Dress\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe kind of dress you reach for without thinking — because it feels right the moment you put it on.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSoft, easy, and naturally flattering, the Elowen dress is designed to sit comfortably on your body without pulling or clinging.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt moves with you, not against you — so there’s nothing to adjust, nothing to overthink.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe relaxed fit creates an effortless shape, while the subtle collar adds just enough structure to keep it refined.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFinished with a soft floral print that feels light, feminine, and easy to wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy you’ll love it\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✓ Soft, breathable fabric that feels gentle on your skin\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✓ Flattering fit that doesn’t cling or highlight\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✓ Easy to wear — no adjusting, no second guessing\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✓ Moves naturally with your body\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✓ Available in two colours\u003c\/span\u003e \u003c\/p\u003e","brand":"VayLev London","offers":[{"title":"Yellow \/ S","offer_id":52728922931543,"sku":null,"price":32.95,"currency_code":"GBP","in_stock":true},{"title":"Yellow \/ M","offer_id":52728922964311,"sku":null,"price":32.95,"currency_code":"GBP","in_stock":true},{"title":"Yellow \/ L","offer_id":52728922997079,"sku":null,"price":32.95,"currency_code":"GBP","in_stock":true},{"title":"Yellow \/ XL","offer_id":52728923029847,"sku":null,"price":32.95,"currency_code":"GBP","in_stock":true},{"title":"Yellow \/ XXL","offer_id":52728923062615,"sku":null,"price":32.95,"currency_code":"GBP","in_stock":true},{"title":"Orange \/ S","offer_id":52728922767703,"sku":null,"price":32.95,"currency_code":"GBP","in_stock":true},{"title":"Orange \/ M","offer_id":52728922800471,"sku":null,"price":32.95,"currency_code":"GBP","in_stock":true},{"title":"Orange \/ L","offer_id":52728922833239,"sku":null,"price":32.95,"currency_code":"GBP","in_stock":true},{"title":"Orange \/ XL","offer_id":52728922866007,"sku":null,"price":32.95,"currency_code":"GBP","in_stock":true},{"title":"Orange \/ XXL","offer_id":52728922898775,"sku":null,"price":32.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/8452\/6167\/files\/69CBCBD8-E79F-4800-8F49-A5A3ACEC5D58.png?v=1776890449"},{"product_id":"evara-floral-ease-dress","title":"Evara | Floral Ease Dress","description":"\u003cdiv style=\"box-sizing: border-box; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-transform: translateX(var(--tw-translate-x)) translateY(var(--tw-translate-y)) rotate(var(--tw-rotate)) skewX(var(--tw-skew-x)) skewY(var(--tw-skew-y)) scaleX(var(--tw-scale-x)) scaleY(var(--tw-scale-y)); --tw-border-opacity: 1; border-color: rgba(228, 228, 231, var(--tw-border-opacity)); --tw-ring-offset-shadow: 0 0 rgba(0,0,0,0); --tw-ring-shadow: 0 0 rgba(0,0,0,0); --tw-shadow: 0 0 rgba(0,0,0,0); --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(59, 130, 246, 0.5); --tw-shadow-colored: 0 0 rgba(0,0,0,0);\"\u003e\n\u003cp data-start=\"81\" data-end=\"351\"\u003e\u003cstrong data-start=\"81\" data-end=\"125\"\u003eEffortless comfort with a feminine touch\u003c\/strong\u003e\u003cbr data-start=\"125\" data-end=\"128\"\u003eThe \u003cstrong data-start=\"132\" data-end=\"161\"\u003eEvara | Floral Ease Dress\u003c\/strong\u003e is designed for days when you want to feel comfortable, yet effortlessly put together. 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Whether you're heading out for a casual day, meeting friends, or enjoying a quiet moment for yourself, this dress simply feels right the moment you put it on.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"644\"\u003e\u003cstrong data-start=\"622\" data-end=\"644\"\u003eWhy you’ll love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"645\" data-end=\"878\"\u003e\n\u003cli data-section-id=\"r7wwhg\" data-start=\"645\" data-end=\"708\"\u003eLightweight, breathable fabric that feels soft on your skin\u003c\/li\u003e\n\u003cli data-section-id=\"1o8apbz\" data-start=\"709\" data-end=\"762\"\u003eRelaxed fit that moves with you — not against you\u003c\/li\u003e\n\u003cli data-section-id=\"1prh8j2\" data-start=\"763\" data-end=\"821\"\u003eFeminine floral print for an effortless, timeless look\u003c\/li\u003e\n\u003cli data-section-id=\"3nn7x\" data-start=\"822\" data-end=\"878\"\u003eNo pulling, no adjusting — just easy comfort all day\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"880\" data-end=\"1033\"\u003e\u003cstrong data-start=\"880\" data-end=\"895\"\u003eStyling tip\u003c\/strong\u003e\u003cbr data-start=\"895\" data-end=\"898\"\u003ePair it with simple sandals for an easy daytime look, or add a light jacket and subtle jewellery to softly dress it up for the evening.\u003c\/p\u003e\n\u003cp data-start=\"1035\" data-end=\"1107\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eA piece you’ll reach for without thinking — because it just feels right.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"VayLev London","offers":[{"title":"As picture \/ S","offer_id":52729911411031,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"As picture \/ M","offer_id":52729911443799,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"As picture \/ L","offer_id":52729911476567,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"As picture \/ XL","offer_id":52729911509335,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/8452\/6167\/files\/1fa91753ea542bf6275baf79e43974a6.jpg?v=1770377542"},{"product_id":"elodie-crossover-dress","title":"Elodie | Crossover Dress","description":"\u003cp\u003e\u003cspan\u003eThe Elodie is the dress that simply feels right from the moment you put it on. No zips. No adjusting. No second guessing in the mirror. Just soft, breathable fabric that moves naturally with you — from slow mornings to evenings out. \u003c\/span\u003e\u003cspan\u003eThe crossover neckline stays comfortably in place, the flowing skirt moves \u003c\/span\u003e\u003cspan\u003ebeautifully, and the fit feels effortless all day \u003c\/span\u003elong. 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src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0989\/1237\/1019\/files\/e92887cb-26d4-4d47-832f-d486cbc20a5e.jpg?v=1767681553\" alt=\"\"\u003e\u003cstrong data-start=\"1108\" data-end=\"1126\"\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"VayLev London","offers":[{"title":"UK 8 (S) \/ Black","offer_id":52966386467159,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"UK 10 (M) \/ Black","offer_id":52966386499927,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"UK 12\/14 (L) \/ Black","offer_id":52966386532695,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"UK 16 (XL) \/ Black","offer_id":52966386565463,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"UK 18 (2XL) \/ Black","offer_id":52966386598231,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"UK 20 (3XL) \/ 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data-end=\"754\"\u003e\u003cstrong\u003e✔ Freedom to Move: \u003c\/strong\u003eRelaxed fit allows for comfort without feeling restrictive\u003c\/p\u003e\n\u003cp data-start=\"363\" data-end=\"754\"\u003e\u003cstrong\u003e✔ Elegant for Any Occasion: \u003c\/strong\u003eSuitable for casual outings or dressed-up moments\u003c\/p\u003e\n\u003cp data-start=\"363\" data-end=\"754\"\u003e\u003cstrong\u003e✔ Easy to Care For: \u003c\/strong\u003eLow-maintenance fabric stays fresh with minimal effort\u003c\/p\u003e\n\u003cp data-start=\"363\" data-end=\"754\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0910\/7918\/0622\/files\/Ontwerp_zonder_titel_-_2025-05-20T105647.275.png?v=1749670449\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003ch2 data-start=\"761\" data-end=\"782\"\u003e\u003cstrong data-start=\"764\" data-end=\"782\"\u003eSpecifications\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-start=\"786\" data-end=\"815\"\u003e\n\u003cstrong\u003eMaterial: \u003c\/strong\u003ePremium materials\u003c\/li\u003e\n\u003cli data-start=\"818\" data-end=\"844\"\u003e\n\u003cstrong\u003eDress Type: \u003c\/strong\u003eSummer dress\u003c\/li\u003e\n\u003cli data-start=\"847\" data-end=\"874\"\u003e\n\u003cstrong\u003eDress Length: \u003c\/strong\u003eKnee-length\u003c\/li\u003e\n\u003cli data-start=\"877\" data-end=\"895\"\u003e\n\u003cstrong\u003eFit: \u003c\/strong\u003eRelaxed fit\u003c\/li\u003e\n\u003cli data-start=\"898\" data-end=\"922\"\u003e\n\u003cstrong\u003eStyle: \u003c\/strong\u003eCasual elegance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"VayLev London","offers":[{"title":"Blue \/ UK 8 (S)","offer_id":53252495573335,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ UK 10 (M)","offer_id":53252495606103,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ UK 12\/14 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Its flowing silhouette and vibrant energy make it the perfect choice for warm days, festive nights, and everything in between.\u003c\/p\u003e\n\u003cp data-start=\"93\" data-end=\"360\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0910\/7918\/0622\/files\/b9b545b4242450a1333e06ce5eb272cf.webp?v=1747415149\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003ch2 data-start=\"367\" data-end=\"425\"\u003e\u003cstrong data-start=\"371\" data-end=\"425\"\u003eWhy soft shape Dresses Like Noraya Are Loved\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"429\" data-end=\"506\"\u003e\u003cstrong data-start=\"429\" data-end=\"452\"\u003e\u003cstrong\u003e\u003cb\u003e✔ \u003c\/b\u003e\u003c\/strong\u003eLightweight Comfort\u003c\/strong\u003e: Feels breathable and airy even on the hottest days\u003c\/p\u003e\n\u003cp data-start=\"509\" data-end=\"586\"\u003e\u003cstrong data-start=\"509\" data-end=\"534\"\u003e\u003cstrong\u003e\u003cb\u003e✔ \u003c\/b\u003e\u003c\/strong\u003eFigure-Flattering Cut\u003c\/strong\u003e: Drapes beautifully to enhance your natural shape\u003c\/p\u003e\n\u003cp data-start=\"589\" data-end=\"661\"\u003e\u003cstrong data-start=\"589\" data-end=\"607\"\u003e\u003cstrong\u003e\u003cb\u003e✔ \u003c\/b\u003e\u003c\/strong\u003eVibrant Design\u003c\/strong\u003e: Bright, joyful prints radiate positivity and charm\u003c\/p\u003e\n\u003cp data-start=\"664\" data-end=\"743\"\u003e\u003cstrong data-start=\"664\" data-end=\"684\"\u003e\u003cstrong\u003e\u003cb\u003e✔ \u003c\/b\u003e\u003c\/strong\u003eEffortless Style\u003c\/strong\u003e: Perfect for beach trips, garden parties, or casual wear\u003c\/p\u003e\n\u003cp data-start=\"746\" data-end=\"825\"\u003e\u003cstrong data-start=\"746\" data-end=\"763\"\u003e\u003cstrong\u003e\u003cb\u003e✔ \u003c\/b\u003e\u003c\/strong\u003eConfident Fit\u003c\/strong\u003e: Designed with plus-size women’s curves and comfort in mind\u003c\/p\u003e\n\u003cp data-start=\"746\" data-end=\"825\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0910\/7918\/0622\/files\/36463c1ecc5cea1acf0ee8c4064e40c3.jpg?v=1747415150\" alt=\"\" style=\"display: block; 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movement:\u003c\/strong\u003e Side slits allow easy movement while adding a touch of modern elegance.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"1000\"\u003e✔ \u003cstrong data-start=\"688\" data-end=\"712\"\u003eElegant versatility:\u003c\/strong\u003e Transitions effortlessly from formal events to evening outings with minimal styling.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"1000\"\u003e✔ \u003cstrong data-start=\"802\" data-end=\"823\"\u003eComfortable wear:\u003c\/strong\u003e Soft, flowy feel ensures all-day comfort without restricting movement.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"1000\"\u003e✔ \u003cstrong data-start=\"899\" data-end=\"919\"\u003eTimeless appeal:\u003c\/strong\u003e Classic design with modern details keeps this dress stylish season after season.\u003c\/p\u003e\n\u003cp data-start=\"468\" data-end=\"1000\"\u003e\u003cimg 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